Rock on Life EV!

Life EV and The Seminole Hard Rock Hotel and Casino create a custom made eBike.

The Seminole Hard Rock Hotel and Casino approached Life EV with an idea to produce a private label e-bike to be sold exclusively at the Hard Rock Store. The Seminole Hard Rock Hotel and Casino recognized a changing landscape over the last year due to the pandemic causing an increased demand for outdoor activities. There was also a desire to add green technology to their store’s product mix, and a US made product. They found Life EV in their own backyard and realized the bonus of working with a local e-bike manufacturer who could deliver a custom product that lives up to their legendary name.

The design process began when the Hard Rock team elaborated to Life EV their inspiration and vision for their unique custom e-bike. Several ideas were screened for viability between both organizations. Product development took several months with multiple prototypes in keeping with Life EV’s dedication to excellence successfully bringing to life the final version of the Hard Rock private label “Rockin’ Roll” e-bike. Together we achieved a stunningly beautiful design with the perfect balance of high quality and performance. Each e-bike is hand painted and hand built by the highly skilled workforce at Life EV headquarters in Deerfield Beach, FL and will have minor differences making each Rockin’ Roll e-bike one-of-a-kind; each with Hard Rock’s signature aesthetics and fingerprint in every detail.

This newly created private label, the Hard Rock “Rockin’ Roll” e-bike, was delivered in September of 2021 and is available to purchase at the Hard Rock Store inside the Hard Rock Hotel & Casino in Hollywood, FL.

Electric Bikes are the future of cycling, with an increasing adoption rate worldwide as customers look for alternate transportation methods that are better for the environment. Life EV offers private label e-bike services to businesses that are seeking to increase sales and introduce their brand to a wider audience. E-bikes are a great tool for those seeking new adventures and a fun way explore the outdoors. Those interested in Life EV’s Made in USA E-bikes are welcomed to contact us at (800) 897-1195 or click here.